Social Campaigns
Always-On Social
Ten graphics and one film a month, holding one identity across every recycling story.
- Client
- Recircle
- Year
- 2025-26
- Category
- Social Campaigns
- Services
- Social Design
The Social Set
Project Overview
A monthly retainer running ten social graphics and one vertical film, covering everything Recircle collects - e-waste, used cooking oil, engine oil, ink cartridges - alongside app features, corporate ESG offers, event posters, and brand collaborations. The work is not any single post but the system underneath: one visual language that stays recognisable whether it is explaining a rewards mechanic, announcing a collection day, or running a Chinese New Year giveaway. Everything is built feed-first, sized and paced to land as a muted autoplay before anyone decides to tap.
The Campaign
Build with Filmpeak