Let's Glass Forward

Project Overview

A pilot campaign run by Recircle with Sunway iLabs and Sunway University under the MYCentre4IR ESG Innovation Challenge, asking students to bring their glass back. One identity had to hold across very different surfaces: 24x30in foamboards read from a few feet away in a campus foyer, a roll-up bunting read from across a car park, social posts read at thumb speed, and an event film carried the collection day itself. The set ran in two waves, a collection day in September and a lucky-draw push the following February.